TEMPUR-PEDIC & ASHLEY

Tempur-Pedic & Ashley Homestore Cobranded Campaign

As a flagship retail partner, Tempur-Pedic often works with Ashley Homestore to deliver unique cobranded advertising that is not available to other retail partners. We created five different messaging tracks under the same campaign to highlight the different mattress and adjustable base options available at Ashley.

Sleep Perfectly is a general Tempur-Pedic brand message.
Sleep Cooler highlights the cooling innovation of the TEMPUR-Breeze mattress.
Sleep Deeper features callouts to the adaptive feel of the TEMPUR-Adapt collection.
Sleep Smarter focuses on raising awareness of the TEMPUR-Ergo Smart Base.
Sleep Undisturbed highlights how TEMPUR Material reduces motion transfer across the bed.

We created a complete set of campaign assets for each of these messaging tracks, including print, social, video, banner ads, and website PDP assets.