DECKORATORS

Overview

Deckorators has three key demographics it needs to reach: DIYers, contractors, and wholesalers. We worked to create a campaign and messaging structure that would work when talking to all three groups. The Imagine _____ Outside campaign encourages readers to take a bigger look at what a new outdoor space could mean beyond the immediate curb appeal.

DIYers

The COnsumer Approach

Whether they’re doing the work or hiring a contractor, these assets need to inspire consumers to dream outside while informing them that Deckorators can fulfill their vision of an idyllic outdoor space.

Contractors

Reaching Contractors

When trying to reach contractors, the creative needs to instill confidence that Deckorators is the right choice to bring their customers’ visions to life without having to worry about the materials.

Retailer Partners

Targeting Retail Partners

When targeting retailers, we needed to tell them that Deckorators is a partner who’ll support them with durable products, industry-leading warranties, and sales tools to make it easier to sell to both consumers and contractors.

2022