AGENCY FIGHT NIGHT

In a first-of-its-kind event, Agency Fight Night saw three Cincinnati ad agencies send a team to brainstorm live, on stage, in front of hundreds of people. Three of those people being the COO of the Cincinnati Reds, the CMO of Major League Baseball, and the VP of North America Haircare at P&G.

I'm a living, breathing, daily consumer of baseball. Played it. Watch it. Coach it. This was a dream scenario. Playing pepper with ideas for my favorite ballclub. Over seven rounds, the Rockfish team won three, including the most intensive prompt: ideate and create a poster for a theme night targeting Reds fans ages 19-25. The 'Swipe Right Night' win put us in a tie for first place, though unfortunately we finished second in the tie-breaker round. Our prize: tickets two rows behind the third base dugout. Best consolation prize ever.

The poster we created for our Reds X Tinder promotion.

2016